Marketing Facts Revealed

Marketing Programs Support Sales Efforts

"Your Sales Force is not your Marketing Force".

"Marketing Makes Sales Easier".

"That's why you invest in Marketing Programs".

When it comes to Marketing and Sales, your sales force is not your marketing force. Sales and marketing are separate functions. The role of marketing is not to make sales. It is to create the right conditions so the company can make more sales. In some cases, marketing will give support so the sales force is more effective. Other times, it is to provide leads. The most important point to recognize is that marketing creates a pre-existing climate so prospective customers want to do business with you.

Marketing helps keep the customer coming back. And, it opens the door to new customers. Marketing makes sales easier. They both are an important part of a company's long-term success.

Always know the difference. Then you can answer.

Why Directory Programs?
Why PR Programs?
Why Direct Mail Programs?
Why Advertising Programs?

Just a few good reasons...........

To pave the way for salespeople.
To get behind doors that are closed to your salespeople.
To keep telling your story to new personnel.
To activate consumer advertising.
To give the trade an up-to-date picture of your company.
To create nationwide excitement about your product.
To reach all buying influences in a company.
To introduce new products.
To let you tell your story exactly the way you want it told.
To bolster the morale of your sales force.
To keep customers sold between in-person sales calls.
To free your expensive sales personnel from time-consuming cold calls
To reach a lot of people for a relatively small amount of money.
To let you tell a timely story while it's still hot news.
To make regular calls on customers and prospects.
To check gossip and correct false rumors.
To tell customers about new developments, facilities, etc.
To get to top management without stepping on toes.
To reduce the time and cost of personal selling.
To add weight and authority to your words by making them part of the public record.
To maintain your contact with small accounts which are unprofitable to call on in person.
To introduce new ideas.
To synchronize personal sales, promotion, and advertising efforts in other media with good timing.
To sell future markets.
To put you in a preferred position with resources.