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Professional Marketing Experience


Corporate Positions Held:

President - GRS Instruments, Incorporated
Consumer products manufacturing and marketing firm that marketed products through direct mail, manufacturers' representatives, premium and incentive distributors, and direct end user sales.

Vice President of New Business Development - Marketing Support, Incorporated
Nationally recognized marketing and advertising firm with annual billings in the $100 million range. Marketing Support maintained clients such as In-Sink-Erator Division Emerson Electric, Skill, Ranco Incorporated, Intermatic, and Chicago Specialty.

Vice President of New Business Development - Power Controls Corporation
National manufacturer of consumer light dimmers and custom OEM electronic controls for appliances and electric motors.

Vice President - Martin Avionics Corporation
Manufacturer of aircraft instrumentation for the general aviation industry.

Director of New Business Development - Hunt Electronics Corporation
Manufacturer of electronic motor controls for the OEMs.

Manager of Consumer Products - Ranco Incorporated, Ranco Electronics Division
Multinational producer of a widely diversified line of automatic control devices and semiconductors. Also, manufacturer of consumer oriented light dimming products, OEM controls, and appliance controls.


Diversification of Consulting Clients:

  • Electronic Controls Manufacturer
    Multichannel distribution through Electrical Distributors, Lighting Showrooms, and OEM.
  • Specialty Fastener Manufacturer
    Distribution through Fastener Wholesalers and direct to OEMs.
  • Connector Manufacturer
    Selling to Government and OEMs through Connector Wholesalers and Direct.
  • Firearm Component Manufacturer
    Selling through Distributors, to OEMs, and selling directly to end users.
  • Precision Die Cut Parts, Gasket, and EMI/RFI Shielding Manufacturer
    Selling worldwide by Manufacturers' Representatives and direct sales force to OEMs.
  • Precision Swiss Screw Machine Part Manufacturer
    Selling through Manufacturers' Representatives to OEMs.
  • Thermoformed Plastic Parts Manufacturer
    Selling through Direct Sales Force and OEM Manufacturers' Representatives.
  • Ceiling Fan Manufacturer
    Distribution through Lighting Showrooms, Hardware/Home Centers, and Specialty Stores.
  • HVAC Zoning Systems Manufacturer
    Selling through HVAC Wolesalers to HVAC dealers by direct sales force.
  • Louver and Damper Manufacturers
    Distribution through HVAC Representatives and Distributors.
  • Consumer Chemical Manufacturer
    Distribution through Hardware/Home Center, Discount Chains, Supermarket/Grocery, and Plumbing Wholesale.
  • Plastic Bag and Film Manufacturer
    Distribution through Hardware/Home Center and Discount Chains.
  • Material Handling Equipment Manufacturer
    New Start-up Organization
  • Fire Equipment and Systems Manufacturer
    Distribution through Fire Equipment Dealers and Distributors.
  • Fire Protection Products Manufacturer
    New Start-up Organization selling to Numerous Markets.
  • Hazardous Chemical Handling Systems
    New Start-up Organization.
  • Woodworking Machinery Manufacturer
    Distribution by Direct Sales and through Woodworking Machinery Distributors.
  • Woodworking Software Developer
    Selling through Dealer Network.
  • Door and Door Opener Manufacturer
    Seeking Assistance in New Channels of Distribution.
  • Electronic Sign Manufacturer
    Selling through Direct Sales Force.
  • Manufacturers' Representative Agency
    Selling manufacturer's products through Direct Sales Force.
  • Gift Distributor and Importer
    Distribution through Specialty Gift Shops, Hardware, and Department Stores.

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Contact Information:
Mark Goff Marketing Consultant
Offices in the Heart of the Ozarks
830 Windancer Circle
Mountain Home, Arkansas 72653
Telephone: 870-425-2107
E-Mail Address: markgoff@markgoff.com

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