Marketing Tools
Interesting and inexpensive publications and software to make marketing easier.
Naming a Company, Product, Website, or Brand.
Coming up with the right name is difficult. It can take hours of brainstorming and then the results are usually developed inside/out. You need all the help you can get. There is software utility available for under $20 that pays for itself and helps you come up with that difficult name. Anyone involved in marketing should have this little software utility on their desktop for brainstorming. NameRazor software is what it implies, a sharp way to come up with a name.
To find out more and download your own copy, click here: NameRazor
Positioning, The Battle for Your Mind.
Positioning of a company, brand, or product has to be understood by marketing people and clients. This classic book by Al Reis and Jack Trout is a classic origially published in 1981. The concepts are still viable. Reading it will provide you with valuable insight and it is available for less than $10 in paperback. Anyone involved in marketing should read this little book. This consulting firm requires reading this book for new clients unfamilar with the concept.
To find out more and buy your own copy, click here: Positioning
